August 2008 - For the 2008 Beijing Games, several Olympic sponsors focused their advertising campaigns on the theme of parents’ involvement in their child’s sports career. This communication axis usually has strong public appeal and enhances the athlete’s sympathy capital and the partner’s... Read More...

August 2008 - The federal government announced its support of Toronto’s bid to host the 2015 Pan Am Games. “This announcement comes closely on the heels of the Federal Government’s spring budget that contributed significant funding to the summer Road to Excellence program. This ongoing support... Read More...

August 2008 - In this issue, discover the most Influential Decision Makers AbroadGeorge N. Gillett Jr.Owner - Montreal Canadiens, Liverpool FC and Gillett Evernham MotorsportsOwner of the Montreal Canadiens since 2001, he has also created the Gillett Entertainment Group (GEG), which presents... Read More...