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Connect Insight™ Performance through Relationships with Rogers Communications case study
June 2008 - The growth in the past two decades of community investment and sponsorship is indisputable but difficult to quantify independently of other corporate investment activities. For example, globally, total sponsorship spending is forecast to grow by 14.8 percent to $43.5 billion in 2008... Read More...

Tennis Sponsorship: An Interview with Claude Savard of Tennis Canada
June 2008 - Tennis Canada recently signed a major partnership agreement with the Dairy Farmers of Canada. SportDecision met with Claude Savard, Senior Director of Corporate Partnerships with the federation, to discuss future developments in the discipline.Your association with the Dairy Farmers... Read More...

The most influencial decision makers in canadian sport: Sports Marketing Advisors (Part 7)
June 2008 - In this issue, discover the most influential sports personalities in Canada from Sports Marketing Advisors.Pascale ChasséVice President and General Manager - Fusion, Alliance MarketingJonathan Longworth & Garnet NelsonManaging Partner - Altius Sport MarketingThe Cossette... Read More...





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